What do you need to know about video production?

That’s why you need to conduct thorough research into your target audience. From there you can base all of the creative decisions involved in video production on solid fact and research. If you already have personas as part of your marketing or communications strategy, now’s the time to use them.

What’s the process of making a corporate video?

Producing it is a lot like any other kind of content, just with its own peculiarities. This post will guide you through the corporate video production process step by step, with tips for every stage, so you can stop feeling scared and start feeling empowered and enthused. 1.

How to create a simple video production brief?

Use our simple video production brief template (plus examples) to fill in all necessary information. An example of a video brief, take from our free template. Make sure your brief contains all the important data you have gathered during the planning stage. It should be as detailed as it needs to be without being overly long.

What should skeleton know about making corporate videos?

Skeleton know that planning content for your corporate videos can improve their success dramatically. Well thought out content not only targets the right people but also drives the results you want potential clients to take when they see it.

Do you have to own a video production business?

If you want to own a video production business, you’ve got to be a gambler. You’ll be putting your security on the line and rolling the dice. You can count on skipped paychecks from time to time, long hours and weekend work with no guarantees of compensation. And no matter how hard you work, you can still lose everything.

What makes a good product video for your business?

There are a few things though that are common to all the best product videos out there. They tell a story: Without context, your product video isn’t going to make any sense. You could produce tons of product videos for your product page that just show the item in a 360 degree spin.

What’s the competition in the video production business?

The professional video business is tough. Competition is fierce. Potential customers expect the quality they see on network TV, and yet have no clue as to what those programs cost. And from my experience, the video business has weird and unpredictable rhythms. You can be up to your neck in work one week and sitting on your hands the next.

How long does a product video need to be?

Yes, it’s hard to distill a message down to half a minute, but the best product videos make it look like a cinch. Some of the videos below go over this threshold, but pay attention to what’s happening in the video as to why. Some audience segments will be OK with extra video length if you’re pulling on other emotional strings.