What is false advertising and what can be done about it?
What is false advertising and what can be done about it?
What’s False Advertising? A false ad is where a business or individual broadcasts, publishes or distributes an advertisement containing misleading, deceptive, or untrue representations of a product or service to customers. Advertising, as we know it, came into existence in the early 1900s.
When did luminosity get fined for false advertising?
In January 2016, the makers of popular brain-training app Luminosity were given a $2 million fine from the Federal Trade Commission , which said the company deceived players with “unfounded” advertising claims.
Is there a lawsuit against VW for false advertising?
VW falsely advertised environmentally friendly diesel cars. On March 29 this year, the Federal Trade Commission (FTC) filed a lawsuit against Volkswagen, which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly “Clean Diesel” vehicles, according to a press release.
Which is an example of a misleading advert?
This information must not contradict the overall message of the advertisement. For example, if an advertisement states that a product is ‘free’ but the fine print indicates some payment must be made, the advertisement is likely to be misleading. Some advertisements or sales material may compare products or services to others on the market.
What to do if a company is using false advertising?
So if you’ve been swindled by false advertising (or just seen a company using deceptive marketing tactics), your first step is to submit a consumer complaint to the FTC. They can then investigate and take action against the company, which can range from asking them to stop the false advertising, issuing a fine, or suing the company in court.
In January 2016, the makers of popular brain-training app Luminosity were given a $2 million fine from the Federal Trade Commission , which said the company deceived players with “unfounded” advertising claims.
Are there any false and misleading advertising scandals?
So as you read through this list of false and misleading advertising scandals out there imagine how much is sneaking by our radars. How often are people being tricked into thinking things that aren’t true because some clever ad exec has bent but not broken the rules?
VW falsely advertised environmentally friendly diesel cars. On March 29 this year, the Federal Trade Commission (FTC) filed a lawsuit against Volkswagen, which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly “Clean Diesel” vehicles, according to a press release.